Where Strategy
Meets Influence
Public Affairs that move Decision-Makers and the Conversation.
We’re a Results- Oriented, Public Affairs and Communications Firm With Over 20 Years of Experience.
Seasoned advocates, government-relations professionals, communications strategists, and campaign architects who know how to open doors, build narratives, shape outcomes and safeguard reputations at every level.
Trusted By The Best in Canada and the U.S.
Whether you need a funding breakthrough, a legislative win, or rapid-response counsel in a crisis, we move your objectives forward.
Our Services
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We help clients navigate the complexities of government with precision, access, and insight. We work across all three levels: federal, provincial, and municipal to advance your priorities and mitigate risk.
Legislative & regulatory monitoring – Stay ahead of emerging policies, legislation, and regulatory trends that impact your organization.
Strategic advocacy & stakeholder engagement – Build relationships with key decision-makers, shape public policy, and influence outcomes through targeted, well-timed engagement.
Public funding & incentive acquisition – Identify, position for, and secure government grants, tax credits, and economic development incentives that fuel growth.
Permits, zoning & regulatory approvals – Navigate municipal and provincial processes to move your projects forward without costly delays.
Coalition building & alliance strategy – Mobilize supporters, industry groups, and community allies to reinforce your message and demonstrate broad-based support.
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We shape strategy, elevate stories, and drive results.
We build communications strategies that turn complex ideas into compelling narratives, earn meaningful attention, and protect reputation in a fast-moving world.
Strategic Messaging & Brand Positioning
Distill complexity into clear, persuasive stories that resonate.Media Relations & Spokesperson Training
Earn high-impact coverage and speak with clarity and confidence.Reputation Monitoring & Brand Audits
Track sentiment, flag risks early, and guide smarter decisions.Crisis & Issues Management
Contain threats, protect trust, and lead through uncertainty.Content & Digital Campaigns
Create data-driven content that cuts through noise across platforms.Stakeholder & Community Engagement
Build lasting relationships that support your goals.Earned Media Strategy & Outreach
Secure meaningful coverage where it matters most.Executive Profiling & Thought Leadership
Position your leaders as credible, go-to voices in their sectors.Influencer & Partnership Programs
Expand reach through trusted third-party advocates.Event & Launch Management
Spark buzz and drive engagement with moments that matter.Reputation Analytics & Reporting
Measure sentiment, share of voice, and ROI in real time.Integrated Campaign Orchestration
Align PR, digital, and government relations for unified impact.
From headline-making moments to sustained brand building, we bring the strategy, storytelling, and relationships that keep you ahead of the conversation.
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We help U.S.-based companies and organizations understand and navigate Canada’s political and regulatory landscape. With deep insight into how policy is made across federal, provincial, and municipal levels, we provide the intelligence, access, and strategy needed to succeed in Canadian markets. From market entry to ongoing advocacy, we serve as your eyes, ears, and voice on the ground.
Government Landscape & Policy Intelligence
Decode how Canadian institutions work, what drives decision-making, and where influence lives—across federal, provincial, and municipal jurisdictions.Regulatory & Legislative Monitoring
Stay ahead of policy shifts, regulatory changes, and political developments that could impact your operations or sector.Stakeholder Mapping & Engagement Strategy
Identify key influencers and decision-makers, and develop engagement plans tailored to Canada’s unique political culture.Public Funding & Incentive Support
Discover and pursue Canadian grants, tax credits, and economic development programs to support your investment and growth.Permitting, Zoning & Compliance Guidance
Navigate local and provincial processes to move your projects forward and avoid unnecessary regulatory delays.Cross-Border Coalition Building
Build local alliances and demonstrate community or industry support to reinforce your position and broaden your impact.
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We equip leaders with the skills to command every microphone, camera, and digital feed.
Message framing & key-point distillation – sharpen complex ideas into quotable sound bites.
On-camera & live-interview coaching – refine delivery, body language, and vocal presence for TV, radio, podcasts, and webinars.
Bridging & tough-question handling – master proven techniques to stay on message under pressure.
Crisis-scenario drills – rehearse high-stakes situations to ensure composure when scrutiny peaks.
Real-time playback & analytics – instant feedback using HD recordings and performance metrics to accelerate improvement.
Virtual & hybrid presentation mastery – optimize lighting, tech, and engagement tactics for remote formats.
From first rehearsal to headline moment, we build the confidence and discipline that turn executives into trusted, media-savvy advocates for your brand.
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We design and delivers campaigns that change minds and move agendas.
Integrated strategy & narrative architecture – unite policy, PR, digital, and grassroots tactics under one compelling story.
Audience segmentation & data-driven targeting – identify the decision-makers, influencers, and public segments that matter most.
Creative concept & content production – craft memorable visuals, copy, and experiences that cut through the noise.
Paid, earned, shared & owned activation – synchronize advertising, media relations, social engagement, and owned channels for maximum reach.
Stakeholder & grassroots mobilization – rally supporters and coalition partners to demonstrate broad momentum.
Real-time monitoring & optimization – track sentiment, engagement, and ROI, adjusting tactics on the fly for peak performance.
Post-campaign analysis & insight loops – deliver clear metrics and lessons that strengthen your next initiative.
From rapid-fire awareness sprints to multi-year advocacy drives, our campaigns turn strategy into measurable impact.
Don’t Believe Us? Just Watch.
Case Study: Volt AI engaged Selvam Public Affairs to elevate their brand and executive profile in a crowded AI market. Through a targeted media relations strategy, we secured a series of in-depth news features with ABC News Channel 7 that told their story with clarity and credibility, outperforming paid campaigns. The earned media placements positioned Volt AI as a trusted innovator in their space, proving that the right narrative, in the right outlets, can deliver solid ROI.
Watch both features below.

What Sets Us Apart
We’re problem solvers that don’t quit at the first sign of hardship. Our “secret sauce” lies not only in our relationships, but our relentless, resourceful and creative approach to getting you a result that you’re happy with.